September 8th, 2010 — 9:48am
We are delighted to be a sponsor for the Suffolk Tourism Awards this year, in conjunction with the East Anglian Daily Times and Choose Suffolk.
Our category – for which I was also on the judging panel – was Festivals & Events, a topic which is close to Spring’s collective heart following our work on the Festivals Suffolk brand launch earlier this year.
Suffolk is an amazingly creative place, and the sheer quantity of events across the county would keep anyone with the time available entertained all year round. From small gatherings in village halls to mammoth events like Latitude and the Bury Christmas Market, practically every interest is catered for. Food & Drink, every kind of music, poetry, dance, history – and so it goes on.
On Thursday evening the winners will be announced at a black tie bash in Trinity Park, the regular venue for most of the county’s awards bashes (and lovely it is, too). Georgina, Aprille and I will be there representing Spring and look forward to seeing a lot of old friends on the night.
Comment » | Awards, CSR, Community, Marketing, News
August 27th, 2010 — 5:30pm

My last day of my two week placement at Spring. I feel like I’ve done quite a bit in the nine days here. And it’s certainly been a fantastic experience.
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Comment » | Advertising, Community, Copywriting, Design, Marketing, Research
August 26th, 2010 — 4:56pm

Today was made up of looking through the results we got back from the Bury-ers yesterday and putting them up on the My Suffolk site. We had over a hundred responses, and entering these was a challenge, but also pretty interesting finding out what in Suffolk people love.
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Comment » | Community, Marketing, Research
August 25th, 2010 — 4:10pm

After the excitement of yesterday, Bury St. Edmunds would have a hard job in comparison. But it was good fun – asking local people on behalf of My Suffolk what they love about our county made for some interesting responses.
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Comment » | Community, Marketing, Research
August 5th, 2010 — 3:39pm

With the growing increase in digital usage, consumers are allowing more of their personal information to be accessible to third parties. This information can not only prove valuable to your brand, but it can benefit your customers as well.
The fearful image of ‘Big Brother’ is losing ground as consumers realize that providing access to their personal information (such as geographic, demographic, lifestyle and online purchasing) can, in fact, be used beneficially to accurately distribute products and information that are relevant to them.
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Comment » | Marketing