My last day of my two week placement at Spring. I feel like I’ve done quite a bit in the nine days here. And it’s certainly been a fantastic experience.

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Allowed out today. I had free rein of Southwold to deliver the new Spring promotional flyer to local businesses in the town. After having last week off, I came back to Spring today to find the printed version of a creation I’d been helping with … and it looks good!

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My second day at Spring, and I feel like I’ve been typing all day. Well, I have been typing all day.

Trying to sort through Spring’s files, it’s crazy how many clients they’ve had. And how the size of the businesses varies. The other thing they’re pushing are affordable packages for local customers; special rates for Southwold & Reydon businesses. Without pushing it too much, but being a personal customer myself, I can honestly recommend them. So, I’ve been working today on a flyer to go out to all you local businesses who need to get a head above your competitors. (And if you are interested, Lizzie and George are the ones to talk to).

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A digital precipice is being reached for clients and agencies. We no longer need to be persuaded about the need to move into digital, it’s already part of our culture whether we like it or not. We can see that great leaps have been made into the digital realm, but now many are worrying that they have jumped without sufficient preparation. We have seen clients and agencies express the fear that some of the necessary core skills in training are missing… the skills that separate mediocre management from magnificent management such as syntax and decision-making. And now, we can see a lot of those agencies, who may or may not be new to digital, are rethinking their strategies (or finally creating one!)

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East Anglian Daily Times BusinessEast Tuesday May 11, 2010

After what seems like one of the longest, coldest winters in living memory, the last thing anyone wants to think about is next winter. Read More…